Manitoba Massage Therapist’s hourly rates lower than the National Average

Dear Members,

The Massage Therapy Association of Manitoba (MTAM) will be releasing statistics to the media in early November from our National Survey of massage therapists. We will also post this information on our facebook page so you can easily share it on your social media as a way of helping to inform and prepare your clients for a change.

As promised, please review the MTAM 2018/2019 Service Fee Guidelines which includes recommendations for a number of other service-fees and information for those who use sliding scale rates.We have created this document to assist members in creating an appropriate and fair fee structure that meets nationally-acceptable standards of practice. The purpose is to assist members in their decisions of services offered and the associated fees. 

The MTAM is ready to mentor any members who wish to raise their fees fairly and responsibly, as we all work toward the national average.

Please know this is a recommendation not an absolute policy and individual members are encouraged to apply it to their current business practice as preferred.
 

STATISTICS & HIGHLIGHTS
We have discussed and presented this information to the majority of members over the last year. A copy of the presentation of results of the National Survey can be viewed here:

  • The survey showed that registered massage therapists (RMTs) in this province charge less than the national average. Nationally, the average cost for a 60-minute Massage Therapy treatment by a qualified practitioner is $71-$90, in Manitoba that average cost is between $51 - $70. 
  • Other key findings included that 48% of Manitoba RMTs make less than $39,999 per year a higher percentage than their colleagues in provinces with comparable population, unregulated jurisdictions with a similar cost of living:
    Nova Scotia:41% RMTs make under $39,999
    Saskatchewan: 44% RMTs make under $39,999
    Manitoba:48% RMTs make under $39,999
  • In British Columbia, where the profession is regulated and where RMTs work full time more often, 34% of RMTs make over $70,000  per year. In Manitoba, that group is only 6% of RMTs.  
  • Overall Manitoba RMTs work part-time hours more often than in other provinces, and although that may account in part for the lower price range, the number show it is still lower compared to other provinces we compare who have similar part-time working hours.
  • Other interesting statistics include that Manitoba RMTs tend to prefer to work as solo practitioners (34%) more often than the National average (30%) and prefer to work with other massage therapists in group practice over Clinics with other kinds of practitioners like chiropractors of physiotherapists.

TREATMENT RATES BY PROVINCE


HOW TO RAISE YOUR PRICES FAIRLY & SENSIBLY

1. Time it right.
The best time to raise prices is when you’re sure clients are satisfied with your service. If you’re planning a price increase, be especially diligent about proving your worth in the months before you do so.
2. Market/Add improvements.
Clients are more willing to accept a price increase if it’s accompanied by improvements to your service. Marketing your competency and education. Listing your courses taken in your clinic or your website.  
3. Raise rates at regular intervals.
If your business is service-based your clients expect price increases from time to time. If it's justified, raise prices at the beginning of every year. But cost of living is expected every couple of years (1 to 2%). 
4. Be ready for some to walk away
You can’t keep all your clients happy, and when you raise prices, you’re bound to upset some of them. Be prepared to explain why you’re increasing prices (higher costs for business and/or better services are typically the only reasons clients want to hear).
5. Plan ahead.
Before raising your prices, make sure you’ve considered not only your current costs but also any cost increases that are likely to happen in the next year or two. You don’t want to go through the trouble to raise prices, only to find four months later that you need to do it all over again.

Sample wording:
For the last three years, I have charged the same hourly rate for massage therapy in spite of rising business expenses.

As much as I would like to maintain my rates for another year, I find that I must increase them to provide quality massage therapy treatments to my many valued clients. Effective August 1, 2018, my new treatment rates will be:

30 minutes = $55 | 45 minutes = $65 | 60 minutes = $75  | 90 minutes = $110

I value you as a client and look forward to continuing to provide you with quality massage therapy care. If you have questions or concerns about this increase, please give me a call.

Contact an MTAM Practice Advisor for more information