6 Ways to Grow & Protect Your Practice
MTAM
Tash Piroutz & Tyler Sinden, Dino Fidanza
Zoom Room
1 Core Credit
Free for MTAM Members
Monday, August 17, 2026. 6:00 PM -7:00 PM
Registration Closes August 6, 2026.
You worked hard to build your practice. This session helps you grow it and protect it.
Most massage therapists in private practice are either invisible online or underprotected on paper. Or both. Both problems cost you patients, money, and peace of mind.
You will leave with 3 marketing essentials you can do on your own in under 3 hours a month, with no marketing agency or ad spend required. Plus 3 insurance questions every practitioner needs to ask their broker so your practice is just as protected as it is successful.
This free 60-minute webinar covers both sides of running a strong, sustainable practice, presented by two organizations with direct experience serving Canadian healthcare practitioners and associations.
Learning Outcomes:
Attendees will be able to:
- Set up and maintain a Google Business Profile so local patients find their practice when searching online
- Write and publish one blog post per month using AI tools to attract patients without paid advertising
- Show up in Google and AI-powered search results with no technical skills required
- Identify the top risks in their practice that may not be covered by their current insurance today
- Evaluate how their policy will respond when a real claim, closure, or data breach happens
- Update their coverage as their practice grows, hires, or expands services
Tash Piroutz & Tyler Sinden CO-FOUNDERS
NEWFRAME DIGITAL
Tash Piroutz and Tyler Sinden are the co-founders of NewFrame Digital, a marketing education company helping clinic owners and healthcare practitioners across North America take control of their own marketing. Together they have delivered free marketing webinars in collaboration with multiple Canadian physiotherapy associations including the Alberta Association of Physiotherapy, the Physiotherapy Association of BC, and the Nova Scotia Physiotherapy Association, reaching over 150 clinic owners and practitioners. They also have additional webinars scheduled with provincial massage therapy and physiotherapy associations across Canada throughout 2026. Tash has served as a guest lecturer at Mohawk College and has delivered keynote presentations in various corporate settings. Their sessions are known for being high-energy, fast-paced, and delivering practical takeaways that practitioners implement immediately.
Dino Fidanza CEO AND PRESIDENT
DION STRATEGIC.
Dino Fidanza is the CEO and President of Dion Strategic and leads client strategy and operations. With over 25 years of insurance leadership experience, Dino has worked with both global and regional clients, shaping client relationships, operational strategy, and the delivery of insurance consulting services. He is recognized for helping clients navigate complex insurance challenges with confidence and clarity. His approach is disciplined and hands-on, focusing on moving from concept to implementation efficiently.
MTAM events have limited seating and/or rely on accurate registration numbers for optimum presentation of the course content. It is important for all registrants to let us know well in advance if they cannot make an event.